Saturday, December 24, 2011

Apple Starts Independent Approach to Accessory Purchase

Next time you go to the Apple retail store, take a look over near the phone cases. You may notice a customer holding some merchandise from their wall of accessories, pull out an iPhone, and snap a quick picture before walking out with it. 
Before you decide to run and flag the security, you might wish to be briefed on the procedure called personal pick up. Now at Apple, instead of pulling out cash or card, you can simply pay by phone as you would any App purchase. 

  • First download the Apple Store App.
  • Snap a picture of the UPC of the product you wish to buy.
  • Provide the three digit security code on the back of the credit card used to purchase iTunes.
  • Confirm the purchase.
  • You will be emailed a receipt.
  • The store is immediately updated verifying your payment and prohibiting the guard from tackling you on your way out.
    Keep the original packaging and Apple will replace or refund any of these items no questions asked.

    This leads one to ask- Is this the future of retail shopping? If so what store will be next? Is the Apple store employee that informed me of this procedure aware that her job is at stake?
    What do you think?

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